Vacu Vin believes its growth should derive from its own capability to introduce truly new products to the consumers throughout the world. The introduction of unique products with an added value enables Vacu Vin to offer something extra to both consumer and retailer. The uniqueness of the product range is being emphasised by the fact that all products are patented world-wide to avoid imitation by other companies. As an internationally operating company it is important to have a certain guideline and aim on which to focus. Vacu Vin`s focus is being described in the following mission statement:

"To be an international manufacturer and distributor of innovative food and wine-related products for home and professional use, which are characterised by their practical applications in daily circumstances. All products produced and developed by Vacu Vin are distinguished by their originality, as well as their favourable price-to-quality ratio."